Privacy Policy

The Recreational Group Privacy Policy

Your privacy is very important to us. This The Recreational Group Privacy Policy (“Privacy Policy”) describes how The Recreational Group, LLC, its affiliates, subsidiaries and related entities such as CH3 Solutions, LLC, Controlled Products, LLC, Easy Grass Distributing, LLC, Lanmark Installation, LLC, Perfect Turf Distributing, LLC, Poly-Green Foam, LLC, Purchase Green Distributing, LLC, Synthetic Grass Pros Distributing, LLC, Turf Factory Direct Distributing, LLC, Turf Wash Distributing, LLC, TurfHub Distributing, LLC, Viridian Fibers, LLC, XGrass, LLC (collectively, “The Recreational Group”, “TRG”, “Recreational Group Holdings, LLC”, “we”, “us”, or “our”) process and use the personal information that we collect through our websites and mobile apps (“Online Services”), our retail technologies such as Wi-Fi services at our distribution centers, our interactions with you over the phone or offline related to our products and services (collectively, together with Online Services, the “Services”), and other sources.

We want you to know how we gather information about you and use that information to make your TRG experience more informable across both online and offline worlds. So, this Privacy Policy describes the types of personal information we collect about you and how we process personal information. We have tried to make this Privacy Policy clear and easy to navigate, but if you don’t understand something, please feel free to reach out.

Please note this Privacy Policy describes how TRG generally handles personal information across various Services, so we will let you know when a specific Service is subject to a separate privacy policy that supplements or supersedes this Privacy Policy.

This Privacy Policy does not apply to any affiliate or related entity of The Recreational Group, LLC that maintains and publishes its own privacy policy. Also, this Privacy Policy does not apply to the privacy practices of any Franchised TRG location as they are owned and operated by Franchised Operators and Licensees who are independent third parties.

1. Updates to our Privacy Policy

We may update this Privacy Policy from time to time, and the updated Privacy Policy applies to you after the effective date stated in the revised Privacy Policy. If our information practices change, we will post an updated policy on our website. If we change the policy in a material way, we will provide appropriate notice to you such as posting a prominent notice on our website or emailing you if you provided your email to us.

2. Information You Provide to Us

We collect information that you provide to us, depending on how you interact with us. For example, you may provide information to us when you:

(a) Sign up for our customer order alerts, events, or communications, manage your account with us

During the sign-up or registration process, when you manage or update your account with us, or when you communicate with us, you may provide information such as your name, email address, physical address, phone number, mobile phone number, date of birth and/or age.

(b) Participate in promotions and events, respond to surveys and market research, or provide feedback to us

You may provide information to us about you, your household and/or other personal attributes through promotions, events, surveys, market research and feedback. This information may include your name, your contact information, name, age, and demographic and other information (e.g., household income, gender, age group, etc.) if you choose to share this information with us. We may use this information to administer your participation in the promotion, event or survey and to respond to your feedback as well as market research and marketing analysis purposes, either on an aggregate or identifiable basis.

(c) Order or purchase our products or services

You may provide your payment information to us, such as credit and debit card numbers, expiration date, and CVV as well as mailing address through orders, purchases, or other payment or subscription services. You may also provide additional information such as the type and color of your vehicle and delivery addresses to help us serve you better.

(d) Share stories, content or suggestions, or submit requests for information

We collect information when you share stories, content, experiences, suggestions, preferences or other input (e.g., expressing your preferences, comments, complaints, etc.), or submit requests for information from us. This includes information you share when you access or interact with TRG pages or accounts on any third-party social media platforms such as Facebook, Twitter, Instagram, or LinkedIn or contact us by email or phone or in-person. This may also include recordings of telephone conversations you may have with our customer support personnel.

Content you share on our Online Services or social media pages (e.g., stories, comments, blogs, postings, etc.) may include personal information. You are responsible for all actions resulting from any information you post on our Online Services or social media pages. Please remember that any information you post on social media pages may become publicly available and is not subject to this Privacy Policy, and TRG is not responsible for the results of such postings.

3. Information We Collect Automatically or from Others

We may obtain some information automatically, for example, when you:

(a) Access or use of Online Services

Traffic Data. Our Online Services automatically track and collect your IP address, domain server, type of computer or device, and type of web browser. This helps us customize your online experience and assists with our marketing. We use this information to make our online experience better and more relevant for you. For example, we can show you menu items for the correct time of day in your location.

We also use cookies, which are small text files that are stored on your computer and allow websites to remember information about you (“Cookies”). You may adjust your browser and/or TRG’s Cookie Preference Center settings to accept or reject certain Cookies. However, if you decide not to accept certain Cookies from our Online Services, you may not be able to take advantage of all available features. We process opt-out preference signals from Global Privacy Control (“GPC”). GPC is a browser-level technical specification that you can use to inform websites that you opt- out of sales or sharing of data for cross-context behavioral advertising or targeted advertising. If you use GPC, our website will treat the browser and device you use to access our website as opted out from sales or sharing to the extent we engage in such processing.

Web Beacons. Certain pages on the Online Services and social media pages may contain web beacons (also known as Internet tags, pixel tags, and clear GIFs), which are small bits of code embedded in pages or images on the Online Services and social media pages (“Web Beacons”). The Web Beacons may be used with Cookies to understand how you interact with us, so we can manage and improve those interactions. We may also include Web Beacons in e-mails we send to you to learn if messages have been opened, acted on, or forwarded. This helps us improve future messages and makes them more meaningful to you.

Other Technologies. We also utilize other tracking technologies. For example, if permitted by applicable law, we may collect “referrers”. A “referrer” is information your web browser passes along to web servers that refers to the URL from which you accessed the Online Services.

Like most websites, we may also collect environmental variables, which include, among other things, the domain from which you access the Internet, the time you accessed the Online Services or social media pages, the type of web browsers and operating system or platform used, the Internet address of the website you left to visit the Online Services or social media pages, the names of the web pages you visit, the Internet address of the website you visit next, and your browser settings (e.g., language preference). We and our third-party service providers may monitor visits to our Online Services and sessions of users; this monitoring may log the details of your visits to our Online Services and information generated in the course of using our Online Services, such as clicks, page visits, text entered, how long you spent on a page, and other details of your visits to or actions on our Online Services. We use these technologies to collect and retain usage data for the purposes described in this Privacy Policy, including for marketing and security purposes and to improve your experience with our Online Services. We may also share any of the data collected by these technologies with third parties for our business purposes.

Information collected automatically may be combined with other personal information we have about you so that we can improve and customize the Online Services and our communications and promotions. When we know how you interact with our Online Services, we can serve you better.

The following are examples of information we collect with these automated technologies: your IP address, browser type, and operating system; the mobile device you use and its temporary or persistent unique device identifiers; pages you view within the Online Services; websites you visited before coming to the Online Services; video viewing history for videos you watch on the Online Services; emails from us that you open and/or forward; clicks, scrolling, text entered in the course of using our Online Services; how long you spend on pages, actions you take on pages; and/or offers or links from us to which you connect.

(b) Use location-enabled devices like a mobile phone to access the location- based services

If you utilize any of the location-based services such as “Find a Location” on our Online Services or from location-enabled devices like your mobile phone or tablet, with your consent where required, we may collect, use, store, and disclose location data, including the real-time geographic location of your device (e.g., when you permit our access to GPS location on your device). We use the location data to provide Services such as mobile order fulfillment, and to improve location-based services, to enhance your experience and our operations, and for marketing and promotions. We may disclose your location data to third-party service providers who help us provide the Services such as identifying nearby locations, surfacing available market offers, and estimating mobile order pickup or delivery timing. You may limit access to your location data by adjusting the permissions in your device. If you grant us permission, we may collect location information when the app is running in the foreground or background.

(c) Order or purchase our products or services

We also collect information, through our business partners, relating to your purchases from us and our Franchised Operators and Licensees to process your transactions and to perform research and marketing analytics, such as the authorization code of the transaction, payment method, the date and time of the transaction, items purchased, the purchase price, and other order or purchase related information.

(d) Use social media platforms or other connected third-party services

The Online Services and our communications may contain links to third-party websites, including social media platforms such as Facebook, Twitter, Instagram, or LinkedIn (collectively, “Linked Sites”). We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you followed a link to them from the Online Services or our communications. This Privacy Policy does not apply to any Linked Sites. We encourage you to read and understand the privacy policies of any Linked Sites that you visit.

We may obtain information about you from Linked Sites. For example, when you link your account or engage with the Online Services through Linked Sites such as third- party social media sites, you may be allowing us to have ongoing access to certain information stored on those Linked Sites as described to you by those Linked Sites (e.g., your public profile, profile photo, friends list). We may receive certain information about you which is stored on Linked Sites if other users of those sites give us access to their profiles and you are one of their friends or connections, depending upon your settings on those Linked Sites. The information we have access to from Linked Sites varies and is controlled by your privacy settings on each Linked Site and by your consent.

We also obtain some personal information from others, for example:

Your Friends and Family. We may obtain additional information about you when someone, like your friend or family member, provides your information to us as part of their transaction with us (e.g., facilitating an order pick-up) or a referral or promotional program (e.g., refer-a-friend program).

If we offer you the ability to share information with a friend or family member through email or other means, we rely on you to ensure that you only share information with individuals with whom you have a personal or family relationship and who would want to receive the communication. We will use the contact information you provide to communicate with your friend or family member on your behalf.

TRG Group Entities and Other Third Parties. We may also collect personal information from TRG entities, third-party providers and business partners, including delivery partners, public databases, social media platforms, payment processors or third parties such as analytics or advertising and marketing providers, where permitted under applicable law.

Do Not Track

We do not currently take actions to respond to “Do Not Track” signals from browsers because a uniform technological standard has not yet been developed. However, we respond to the GPC signals as the opt out preference signal as described in this Section.

4. How We Use Your Information

We use substantially all categories of the information we collect, on its own and combined with other information we collect about you, for the following purposes:

(a) Providing our products or services to you

We use your information to process your orders and payments, including on behalf of another TRG entity, and for operation of our business.

(b) Communicating with you

We use your information to communicate with you regarding our locations, products, services, events, promotions and other offers and respond to your inquiries, comments, feedback, stories, or postings. You can unsubscribe from our email marketing communications at any time.

(c) Customizing and improving your experience

We use your information to tailor our products, services, promotions, communications and the Services so that they are more useful and relevant to you, such as through targeted advertising and messaging personalization.

(d) Creating and managing your accounts with us

We use your information to create and manage your accounts (e.g., TRG Customer/Vendor accounts, registration for events, authentication, online ordering, mobile payments, contests, promotions, etc.) and administer your participation in our programs, events and other offerings.

(e) Getting to know you

Your information helps us understand your preferences and provide and improve support related to our product and service offerings and marketing efforts. For example, we may use your information to: develop our products, services, promotions, and other offers; respond to your requests, suggestions, and other communications; improve our Services and business operations; and conduct research and analysis for marketing, business and other operational purposes.

(f) Marketing and advertising

We promote our products and services and aim to provide tailored ads to you and others. We may advertise our products and services using third-party websites or online services.

(g) Fraud detection, security, legal enforcement and compliance

We use each category of your information to protect the security and integrity of our business and the Services, for enforcement of our agreement with you, for example, The Recreational Group, LLC Terms and Conditions of Use as applicable, and our compliance with applicable law.

We may combine personal information about you with other information we have acquired from third parties in accordance with applicable law. We will treat the combined information as personal information under this Privacy Policy.

When we process information as de-identified information, we will not re-identify such de-identified information, except as permitted under applicable law.

Unless we notify you separately, we do not process your personal information for profiling in furtherance of “decisions that produce legal or similarly significant effects” as such term is defined under applicable law.

5. How We Disclose Your Information

To perform our Services, we may disclose substantially all categories of your information within TRG and to third parties as necessary to complete your order, to provide our products and services with your consent. However, we do not sell your personal information to third parties for their marketing purposes.

We may disclose your information to the following types of third parties:

(a) Within The Recreational Group, with TRG Entities

We disclose personal information within The Recreational Group, LLC and to TRG entities to provide our products, services, promotions and other Services to you and for our marketing purposes, in accordance with applicable law. We may also disclose personal information to TRG entities at your direction or request.

(b) Service providers

We disclose personal information to third-party service providers that provide a variety of services on our behalf or at your direction, for the purposes described in this Privacy Policy, including but not limited to the development, maintenance, and support of the Services and social media pages, payment processing, fraud detection, online and mobile application ordering, delivery of products and services, the distribution of email and mobile messages, promotions, advertising services, and marketing research and analysis. Our service providers may be located outside of the jurisdiction in which you reside.

We may also disclose the personal information we collect to our analytics vendors and partners to develop aggregate analytics and business intelligence for our advertising and marketing purposes. For example, we use personal information to create custom audiences and measure the success of promotions.

When you watch videos on the Online Services, you agree that we may disclose your video viewing to or obtain information about your video viewing from analytics service providers, advertising partners and social media platforms.

(c) Other entities

In addition, we may disclose personal information with other entities for additional purposes. For example, we may share personal information with our business partners and other third parties upon your request or at your direction. We may also share personal information as part of a sale, merger or change in control, or in preparation for these corporate events. An entity that buys us or part of our business may continue to use your data in accordance with the Privacy Policy, unless you request otherwise. We may also share personal information as may be necessary to detect security incidents and fraudulent or illegal actions or to protect the safety, property, or other rights of The Recreational Group, LLC and TRG entities, and their respective employees, customers, visitors, users, service providers, or any other person or entity; to comply with law, a court order, or other legal process (which may include access by courts, law enforcement or governmental authorities in the US or other jurisdictions), or in connection with a legal investigation; to enforce any applicable terms and conditions and other agreements; as otherwise may be required or permitted by applicable law; or in accordance with your consent.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with third parties.

6. Access to Information and Your Choices

We provide you with the opportunity to access, update or delete certain information and to unsubscribe or opt-out from certain communications. For example, you may exercise your choices as described below. Please be aware that, if you do not allow us to collect and use your personal information, we may not be able to deliver certain products, services, promotions, or offerings to you.

(a) Opportunity to access, update and delete your information

You may access, correct or update certain personal information you have provided to us at any time by accessing your TRG Entity account or through the TRG Entity app, where offered. The mobile device you use and its temporary or persistent unique device identifiers.

(b) Communication preferences

You may choose how and whether to receive promotional or marketing communications from us. You may exercise your choices by following instructions available on the Online Services or in communications sent to you. For example, to unsubscribe from our email communications, follow the unsubscribe instructions contained in each of our email messages. Please note that we may continue to send transactional or account-related messages to you.

(c) Account deactivation

You may close your account by accessing your profile online.

7. Information Security

We seek to keep your personal information secure by implementing reasonable technical, administrative, and physical safeguards to help us protect such information from unauthorized access, use, and disclosure. We endeavor to use industry standard methods to protect your information. We also ask our third-party service providers to use reasonable security measures to protect your information from unauthorized access, use and disclosure. However, please be aware that no method of electronically transmitting or storing information is ever completely secure.

E-mail Security & How You Can Help

“Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information which you suspect may be a scam, please notify us as provided in the at phishing@recreationalgroup.com.

8. Retention

We retain personal information for the length of time needed to carry out the processing purposes described in the Privacy Policy. We also retain information for related business purposes, security, legal compliance, and disputes and claims handling, consistent with our retention policy and as permitted by applicable law.